'F-Plan' is Mad Dog Marketing's very own Weight Control Dog Food. It is higher in fibre and lower in calories when compared to the majority of other comercial dog foods.

Our formula is based on a well known prescription type food, but ours is free from artificial additives such as colourings, flavourings and preservatives. F-Plan is also wheat free, so will suit dogs with a wheat gluten allergy.

Priced at just £17.99 per bag (or select the offer below for buy 2 bags, get one free whilst stocks last); we really cannot understand how some other companies get away with charging £50-60 per bag for extremely similar foods.